his-genius-wife-is-a-superstar-novel-16091324
chapter-1288

Iris Long also used the opportunity at the magazine interview to announce two new brands that she would be launching soon—Orchidia Mommy and Orchidia Baby.

This meant a reorganization in the original Orchidia Beauty.

The company itself would now be known as just Orchidia while Orchidia Beauty, Orchidia Mommy and Orchidia Baby would become brands under it.

Of course, Orchidia Company would still remain under its parent company, Eve Holdings. That wouldn't change.

The administrative management of Orchidia wouldn't change much either. Iris Long remained as the President-CEO, Chen Fei as the COO and Long Jinjing as the CFO. However, the newly expanded company now hired additional staff to fill in the necessary positions to keep everything running smoothly.

"My sister who is the CFO of Orchidia is also pregnant like me," Iris Long said in the interview. "The two of us made the decision to add these two new Orchidia brands in order to cater to women like us who are pregnant and will soon become parents. We are committed to using our own firsthand experiences to provide consumers with safe and high-quality products that are also as eco-friendly as possible. Our Chief of Product Development, Alric Bauer, and all his fellow researchers and developers are always doing their best to innovate and even invent new technology for all the products Orchidia sells to our precious consumers."

The announcement was a hit.

Existing loyal Orchidia Beauty consumers who were also mothers couldn't wait for the launch of Orchidia Mommy and Orchidia Baby. They already knew the excellent quality of each and every Orchidia Beauty products. They felt that it was only natural that Orchidia Mommy and Orchidia Baby, or any other future brands under Orchidia for that matter, would also adhere to the company's promise of safe and high-quality products.

That same week, Iris Long led the extensive promotional activities for the launch of Orchidia Mommy and Orchidia Baby. For events where she couldn't attend in person, she would still give a few words via live video chat or even just recorded video messages.

During this time, pre-orders were opened. In just two days, the pre-orders for both Orchidia Mommy and Orchidia Baby products were sold out.

The wait for the official launch didn't last long.

Just another week later, Orchidia Mommy and Orchidia Baby finally launched at the same time. Due to the advance state of her pregnancy, Iris Long opted to throw a rather simple launch party for the two new Orchidia brands.

It was even smaller than the opening ceremony of Eve Holdings held earlier this year. Despite this, the launch of Orchidia Mommy and Orchidia Baby still received widespread media attention.

Iris Long even composed catchy commercial jingles for both Orchidia Mommy and Orchidia Baby. The jingles were so catchy that schoolchildren could be heard singing them.

The product variety for now was quite limited but Iris Long promised that Orchidia would release more in the coming months after the products completed and passed their intensive safety tests.