I'm Really a Superstar
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chapter-1246
The next day.
In the morning.
On the way to the studio, Zhang Ye received an unexpected call.
"Hello, who is this?"
"Hello, Teacher Zhang, I am Li Xiaoxiao.""Li Xiaoxiao?"
"You might not know who I am."
"But Teacher Li, I do know you."
"I'm honored."
"Sorry about the advertisement issues. I was just entrusted with the duty since I receive pay from Family Spring, so I had to do my best."
"Teacher Zhang, you don't have to say that. If anyone has to apologize, it should be me. I was the one who threw down the glove, and the media was also guessing why I had suddenly joined Tianxi Purified Water. I can tell you right now that I did so because of you. I've long heard about you and was hoping to pit my skills against yours. The results have proven that Teacher Zhang is still a level higher. I've lost, and I've lost convincingly too. There's nothing else I can say to that."
"Teacher Li, you're too modest.""Shall we have dinner some day you're free?"
"Sure, I would be more than happy to."
"Then it's agreed. I must really get some guidance from you, Teacher Zhang."
"You're too generous with your praise."
"Are your other ads going to roll out soon?"
"They'll be released throughout the day."
"Alright, I'll wait for them then. I quite anticipate them, actually."
Li Xiaoxiao was a big shot in the advertising field, so Zhang Ye was pretty polite when speaking to her. He knew that she was a very capable woman and had true skill to back her up. He never expected she would call him. She even spoke to him in a very calm manner and didn't confront him over the advertisement face-off between the two of them. A person of such character was surely going to gain the respect of Zhang Ye. She was not like him. Even if she said that she would like to get some guidance from him, Zhang Ye didn't dare think he could do so. He wasn't up to the task of dishing out advice to a big shot like Li Xiaoxiao. Because nobody here knew that Zhang Ye was actually the biggest porter in this world!
He wasn't a porter of water.
This guy would port anything he could!
…
At the studio.
Ring ring ring, ring ring ring.
The phone was almost blowing up from the constant calls! All kinds of endorsements had found their way here. There were thirty Chinese companies seeking a deal, and even three foreign ones approached them. This wasn't strange at all. Family Spring's advertisement had gotten really popular, and anyone with eyes could see why. Zhang Ye's reputation for his 15 million RMB per word had spread all over the industry. Even if the common folk could not see this, how could the major brands not notice?
"Director Zhang!"
"You're finally here!"
"This is the list of companies that approached us; take a look."
"There's really too many of them!"
"Are we going to accept their offers?"
Zhang Ye flipped through it and didn't know whether to laugh or cry.
Accept their offers? Accept, my ass!
If he really took all of these projects, his schedule would be booked all the way until next year!
But with so many endorsement projects being offered to him, it was quite a pity not to take them. As such, the studio staff got busy again and started sifting through all the leads. Of the offers that could support the bottom line of their fifth step in the "Reach the Summit" plan, they selected three top corporations in the Chinese market and accepted their endorsement deals. As for the smaller enterprises and brands, Zhang Ye could only reject them for the time being. He really could not take those projects. Sometimes, it wouldn't be helpful to take too many endorsements since such deals were more about quality over quantity. Zhang Ye already had so many endorsements that not even the top three Heavenly Kings and Queens could beat him by combining their endorsement deals.
So that would be it. He would not be taking any more of them.
He would have to make do with the endorsements he had on hand.
After that, following Family Spring's advertisement, Zhang Ye's other endorsement advertisements were gradually released into the market!
…
On the same day.
In the Beijing subway.
The billboards on the waiting platforms were replaced.
A poster showed Zhang Ye holding a cell phone as he smiled while reading a book on it. Beneath him were several sentences making up the advertising message:
"Reading a book is like reading oneself. The more you read, the better you understand yourself.
"I've taken a liking to a character because what he says reminds me of myself."
In the Shanghai subway.
"Reading a book is like reading oneself. The more you read, the better you understand yourself.
"Reading about and understanding the protagonist's every hesitation, I feel as though I can calmly make better choices at the crossroads in my life."
Shenzhen.
Tianjin.
Nanjing.
Every poster was different.
The passengers would all stop in their tracks as they passed by to read them.
Some passersby uploaded pictures of the advertisements online.
"Wow, Zhang Ye's new ad has arrived all over the subway stations!"
"Line 1 has fallen!"
"Line 5 has fallen!"
"It's everywhere in Line 13 as well!"
"It's even on the outdoor advertising light boxes!"
"Damn, Beijing, Shanghai, and Shenzhen's subways have all been invaded by Zhang Ye!"
"The guy's picture in the ad actually makes him look pretty classy. He really has the air of a man of culture."
"Extra, extra! Teacher Zhang has taken an endorsement for the number one reader app in the market!"
"This ad is pretty good. It's really quite classy!"
"Haha, I'll use this app to read my books from now on."
"I've just realized that Lord Zhang doesn't look that bad. In fact, he's looking more and more charming!"
The advertising world was very certain of one thing: Endorsing a reader app was extremely difficult. But Zhang Ye had managed to do it in a new and refreshing way. For such a boring and rigid thing like a reader app, Zhang Ye had managed to bring out the elegance and feel of a book. It raised the classiness of the reader app. Although this reader app's market share was already the top in the industry, that was just a statistic. Zhang Ye added a lot of value to the brand that it never had before!
And this value was precisely what money couldn't buy!
…
At night.
Beijing Television.
After the broadcast of an episode of a hit spy-thriller, a dairy commercial was shown.
It was a very gentle scene with a beautiful, scenic backdrop.
The blue sky overlooking the vast plains.
Zhang Ye, a piano, and a little girl.
A piano melody was playing in the background as Zhang Ye lovingly soothed the little girl.
There were no spoken lines. Right at the end of the commercial, an advertising tagline appeared onscreen: "Not just any milk can be called Jiali Milk."
On Weibo.
This tagline was instantly mentioned everywhere.
"Pfft!"
"Such showmanship I give full marks!"
"Is it really that good?"
"It doesn't look bad!"
"It's so full of warmth. I'll give it a Like!"
"It's yet another classy commercial!"
It was shared like crazy!
It was parodied!
Everyone was having fun!
This commercial was very weird in a sense. Even those people in the advertising field who saw it could not figure out what made this advertisement so good after analyzing it for a very long time. There was just nothing in it that they could pinpoint as good. But the response of the market still let everyone know that this was yet another phenomenal marketing advertisement!
Because on this day, Jiali Milk was sold out all across the country!
The people were shocked and astonished.
"Fuck."
"I can't get it anymore!"
"Why are they out of stock?"
"I wanted to try it!"
"Is this milk really that good?"
"Whatever Zhang Ye endorses, it always ends up getting sold out!"
"So impressive!"
"I'm utterly convinced!"
…
A picture of elegance.
The greenery of the grass.
A pure white wedding dress.
Zhang Ye was holding a woman's hand and putting a ring on her finger.
" A Diamond is Forever 1 ."
The jewelry commercial was rolled out.
A heated discussion took place on Weibo.
"Is Zhang Ye really getting married?"
"Who is that woman?"
"She can't be seen; they only showed her hand!"
"A second after I watched this commercial, I noticed my fiancée staring at me deeply and realized—the 100,000 RMB that I have left in my bank account is gone!"
"Zhang Ye, I hate you! My wife is now saying that she wants this brand of diamond rings! Your sister! The cheapest one-carat diamond ring already starts at the upper end of tens of thousands of yuan!"
"This commercial is too ruthless!"
"A Diamond is Forever? As a woman, I was instantly taken by that sentence! I will definitely buy this brand in the future when I get married!"
"This commercial is really too lethal on a woman!"
"My wife has fallen!"
"Ditto."
"Ditto +1!"
…
At a school.
In the laboratory.
There was a doctor.
And a microscope.
"You can wash away the visible stains.
"But can you wash away the invisible germs?
"Scientific research has shown…"
This was a commercial for a brand of soap!
It was inspired by Safeguard 2 's soap commercial back in Zhang Ye's previous world.
It got boisterous again on Weibo.
"The fuck!"
"My hands are still so dirty even after I've washed them?"
"Is that really how it is?"
"I'm so scared that I quickly went to buy a box of it to wash my hands with!"
"Haha, luckily for me, I'm already using this brand at home!"
…
In a rather large bathroom.
A set of clean-looking sanitary ware was on display.
Zhang Ye's singing came on.
"Every single toilet is a hero.
"With just a simple flush,
"It can flush away all of your sorrows.
"No matter how much your pain,
"No matter how deep your loss,
"For you, it will take all of it away!
"Every single toilet is a friend.
"You can trust it with all your heart.
"You can't do without it in your life."
The sanitary ware commercial made its shocking debut!
This was the first time that Zhang Ye's new song was released in the form of a commercial. Moreover, there was also a full version music video commercial that could be viewed on the official website of the sanitary ware company and on the various major online video hosting sites.
When this commercial was rolled out.
The industry was dumbfounded!
The public was stunned!
"A toilet is a hero?"
"A toilet is a friend?"
"Laughing out loud!"
"Genuflecting to the thickness of Zhang Ye's skin!"
"A hero? Fuck, why don't you just present the toilet with a war medal! Why don't you just present the toilet with a Red-Banner Pacesetter 3 award!"
"Hahahahaha!"
"I was really made to kneel to this commercial!"
"That was way too unconventional!"
"Just based on Zhang Ye's total lack of shame, I've got to buy one of those!"
"My large saber is again again again again again again again again again again again again again again again again unable to endure the thirst! Buy! Buy! Buy! Anything that Zhang Ye endorses, I'll buy!"
On this day, sales of the sanitary ware brand's products surged!
However, the most amazing thing was that this totally unconventional new song named "Toilet" that Zhang Ye had created actually managed to chart on the largest Top Chinese Music Chart in the country. It charted at number 10 for the day even though it was just a song for a commercial! At a time when I Am a Singer and Sing! were the most popular singing shows being broadcast, the daily top 20 spots on the chart were basically monopolized by songs that were performed on the shows. For a sanitary ware's commercial song to actually get into the top 10, just what kind of a concept was that? Even those from Beijing Television and Central TV nearly vomited blood when they saw the music charts!
What is this!
This fellow really has too many tricks up his sleeves!
One…
Five…
Ten…
One after another, the advertisements were dropped onto the public's consciousness like a carpet bombing run!
For the next few days, all of Zhang Ye's endorsement advertisements continued being shown!
Zhang Ye was appearing in all kinds of different styles and looks on television, in the subway, at the bus stations, on the online video hosting sites, etc. At different times, he would look refined and suave, dashing, or charming.
The advertisements blew up!
The products sold out!
Zhang Ye's name was once again getting heard all over the country!
